Emeka The Stallion And Blaqbonez: On Sex Over Love
One of the first impressions you’re likely to have of Blaqbonez is his assured demeanour, the way he believes in himself and his act. And it is not without proof.
Blaqbonez, born Akumefule Chukwu-Emeka George in Lagos, is well-known for his versatility, speed, various personas, and competitive rap style. Despite his parents’ disapproval, he began rapping at the age of 13 and released his first project, “Hip Hop Is Blaq,” years later while attending Obafemi Awolowo University. He rose to prominence as a university undergraduate, where he was extremely involved on social media and within the university’s student culture.
In 2019, he recently crowned himself the “Best Rapper In Africa,” causing uproar in the Nigerian rap scene.
He launched “Mr. Boombastic” in October 2019. (named after his Caribbean alter-ego). It debuted at number one on iTunes and has received over 2 million views.
Blaqbonez published ‘Haba’ to critical acclaim in March 2020 and launched his #StreamHaba campaign, which became a viral phenomenon on social media. It’s the first single from his upcoming album, ‘Sex Over Love,’ and comes before subsequent singles including his ‘BBC Remix’ with Tiwa Savage and trending single, ‘Bling,’ featuring Amaarae and Buju.
Blaqbonez talks to Guardian Life about the project and his new persona, Emeka The Stallion, for Sex Over Love. Sex Over Love is scheduled to be released on April 30th.
What inspires you to take such a daring approach to promoting your music, and how has it worked out so far?
My personality and my life are the sources of motivation. I’m a mad guy, and my mind functions in bizarre ways. So far, I’d say it’s worked out pretty well. I get a lot of attention.
Tell us about your experience with Sex Over Love. What inspired the album title, and what can fans expect from it?
My reality is that I prefer sex to love. This is my way of saying that this love thing isn’t for me. I’d rather have some sex. If I had to pick, I’d go for sex every time. In terms of what fans should expect, Every Blaqbonez edition, some great music, and some surprises I won’t reveal just yet. They should, however, be ecstatic.
What challenges did you face while creating Sex Over Love?
Finding a way to discuss sex without being redundant or repetitive. If I’m going to talk about sex in the project, I need to make it interesting; something that people would want to keep listening to.
You’ve used various personas for several of your campaigns, ranging from “President Emeka” to “Mr Boombastic,” how do you handle these various artistic extensions of yourself?
It’s simple because I embody these personas when I take on these personas. I think in the same way as that guy. And they are all prepared and conceptualised ahead of time. It’s never something you decide on the spur of the moment, like, ‘Oh, I’ll be somebody new today.’ By the time the fans hear about it, my band, the label, and my manager [Morin] have all heard.
Tell us about your new persona for this record, “Emeka The Stallion.”
Emeka The Stallion is a sexual machine. He has sex every day of the week and is not ashamed of it. He doesn’t see the point of love – he’s just that cynical.
Which artists are you looking forward to working with in the future, and why?
Drake is most likely at the top of that list. Simply because he has been a huge source of inspiration for me.
What would you do in the music industry if you could?
The belief that only one sound is effective. Nigerians enjoy all styles of music, but tastemakers/middlemen make it seem as though they only enjoy one form of music. But it will come in time.
Do you want to experiment with new music genres? Which one, and why?
I’m not sure. Perhaps neo-soul. Here’s some more R&B. I’m not sure if I want to try my hand at rock, but we’ll see what happens in the future.
What do you do to unwind?
Watching video games, football, and having sex [laughs].